On the occasion of the 55th World Earth Day, Anta launched China's first carbon-neutral store certified by an authoritative institution in the footwear and apparel industry — the ANTAZERO Anta Zero Carbon Mission Store.
From the initial concept stage, Anta worked closely with Carbonstop, a professional carbon management service provider, to conduct a comprehensive and detailed carbon footprint inventory and calculation for key elements such as store design, building materials, equipment, and display fixtures.
Relying on its deep expertise and rich practical experience, Carbonstop provided precise and scientific carbon data support for the Anta Zero Carbon Mission Store and promoted the effective implementation of carbon reduction measures in various stages. Throughout the renovation and construction process, by using recycled clothing and patchwork fabrics for barriers, retaining original walls and floors, purchasing second-hand equipment, and reusing air conditioning and lighting, a reduction of over 30% in emissions was achieved.
Carbon Neutrality Certificate
Unlike conventional stores, this 450-square-meter multipurpose space integrates creative displays, retail, community services, and interactive experiences—customers can not only experience and purchase products made from eco-friendly materials but also view sustainable art installations, read books related to sustainability, and even participate in product remake workshops.
Remake by canU Workshop
The Anta Zero Carbon Mission Store is an innovative retail format dedicated to achieving carbon reduction goals from product manufacturing to terminal operations. With the opening of the store, the strategic significance of the new ANTAZERO brand logo has attracted considerable attention—starting with a green Anta logo, it depicts a closed-loop trajectory approaching the shape of an O, reflecting the brand's sense of responsibility throughout the entire lifecycle of “production-use-disposal-recycling.” “Opening the first Anta Zero Carbon Mission Store not only brings Anta's efforts towards sustainable development from behind the scenes to the forefront but also sets a new trend for sustainable sports lifestyles.”
Leveraging its professional carbon management capabilities, Carbonstop assisted in the realization of the Anta Zero Carbon Mission Store. By providing services such as carbon footprint inventory and calculation, it ensured that every step moved closer to the zero-carbon goal. In the future operation of the store, from product design, production, packaging, sales, to customer interaction, Anta will aim for sustainable concepts, continuously adopting sustainable operational methods while repeatedly reviewing and proactively adjusting to ensure the firm commitment of the “Zero Carbon Mission” is realized, setting a new benchmark for green and environmentally friendly retail.
Anta CEO Xu Yang and Carbonstop CEO Yan Luhui
We firmly believe that through the joint efforts and close cooperation of Anta and Carbonstop, zero-carbon stores will become increasingly widespread and mature, setting new green benchmarks for the entire retail industry. Let us look forward together to the arrival of a new era of green retail!
